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Marketing Agencies

Marketing agencies juggle multiple campaigns, diverse clients, and creative teams. Without the right tools, it's easy to lose track of budgets, miss deadlines, and struggle with profitability. Monton helps marketing agencies regain control and focus on what they do best—creating impactful campaigns.

The Marketing Agency Challenge

Running a marketing agency comes with unique operational hurdles:

Campaign complexity: Managing multiple active campaigns across channels, each with different budgets, timelines, and KPIs.

Client retainer management: Balancing scope and hours across retainer agreements while keeping clients happy.

Creative team coordination: Assigning designers, copywriters, and strategists without overloading or underutilizing talent.

Proving ROI: Demonstrating the value of your work to clients while maintaining healthy margins.

Scope creep: Marketing deliverables often expand without proper tracking, eroding profitability.

How Monton Helps Marketing Agencies

Monton is built to handle the unique demands of marketing agency workflows:

Campaign Budgeting

Track budgets per campaign, client, and channel. Know exactly where your resources are going.

Time Tracking

Simple time logging that connects to projects and clients. See how hours translate to profitability.

Resource Planning

Visual scheduling shows who's working on what. Avoid overloading your best creatives.

Client Retainers

Manage retainer hours and scope. Automatic alerts when you're approaching limits.

Profitability Analytics

Real-time visibility into which campaigns and clients are actually profitable.

Invoicing Integration

Turn tracked time into invoices with one click. No more end-of-month scrambles.

Benefits for Marketing Teams

  • Reduce time spent on admin by 60% with automated workflows
  • Never miss a campaign deadline with visual project timelines
  • Identify unprofitable clients before it's too late
  • Keep creative teams at optimal utilization (70-80%)
  • Streamline client reporting with built-in dashboards
  • Scale your agency without scaling your back-office

Real-World Use Cases

Retainer management: A digital marketing agency uses Monton to track retainer hours across 20+ clients. Automatic alerts notify account managers when clients approach their monthly limits, enabling proactive scope conversations.

Campaign profitability: Before Monton, they had no idea which campaigns were profitable. Now, real-time dashboards show margin by campaign type—revealing that social media management had 45% margins while PPC management was barely breaking even.

Resource optimization: The agency discovered their senior designers were being assigned to small tasks. By visualizing resource allocation, they shifted senior talent to high-value accounts and hired junior designers for routine work.

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