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Pricing Guide
January 10, 20258 min read

Agency Management Software Pricing Comparison

Choosing agency management software often comes down to pricing—but understanding the true cost requires looking beyond the sticker price. Let's break down what you're really paying for.

Understanding Agency Software Pricing Models

Most agency software uses one of these pricing structures:

Per-seat pricing: You pay for each user. Simple to understand, but costs scale linearly with team growth.

Tiered pricing: Fixed prices for user ranges (e.g., 1-10, 11-25). Better economies of scale, but you might pay for seats you don't use.

Feature-based tiers: Basic features are cheap, but you pay premium prices for analytics, integrations, or advanced reporting.

Usage-based: Pay for what you use (projects, storage, etc.). Unpredictable but potentially cost-effective for smaller operations.

Price Ranges by Agency Size

Here's what agencies typically pay:

Micro agencies (1-5 people): $0-$50/month Many tools offer free tiers at this level. Monton's Starter plan is free forever for up to 5 seats.

Small agencies (6-15 people): $100-$500/month This is where costs start varying significantly based on feature needs.

Medium agencies (16-50 people): $500-$2,000/month Enterprise features and dedicated support become important.

Large agencies (50+ people): $2,000-$10,000+/month Custom pricing, dedicated account management, and SLA guarantees.

Hidden Costs to Watch Out For

The subscription price is just the beginning:

Implementation costs: Some tools require consultants or extensive setup time. Factor in 20-40 hours of configuration.

Training investment: Complex tools mean productivity loss during ramp-up. Simple tools like Monton minimize this.

Integration fees: Connecting to your existing tools often requires paid add-ons or higher tiers.

Data migration: Moving from existing systems can be costly and time-consuming.

Switching costs: If the tool doesn't work out, you'll need to invest again.

ROI Matters More Than Price

A $500/month tool that helps you identify and fix a single unprofitable project pays for itself many times over.

Consider these ROI factors:

Time savings: How many admin hours will you save?

Profitability visibility: Can you spot margin issues before they become losses?

Resource optimization: Better utilization = more billable hours without hiring.

Client retention: Better project delivery leads to longer relationships.

Team satisfaction: Tools people love reduce turnover costs.

How Monton Pricing Aligns with Agency Profitability

Monton's pricing philosophy is simple: you shouldn't pay for software until you're ready to scale.

Starter (Free forever): Up to 5 seats with full project management, time tracking, and basic analytics. Perfect for testing the waters.

Team ($15/user/month): Advanced profitability analytics, priority support, and more capacity for growing agencies.

Pro ($25/user/month): Enterprise features, custom integrations, and dedicated support for established agencies.

The free tier isn't a limited trial—it's a real tool that agencies under 5 people can use indefinitely. This means you only start paying when the tool has already proven its value.

Free Forever

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